Is there a way to associate PVCS items with Jira items?

I actually opened a case for this with Support, but I thought the question might be better suited for the Community.  Is there a way of emulating Source Bridge, so that in addition to associating with SBM, I could associate with Jira?  The primary goal is to automatically assign a version label from a Jira item, but a bonus would be storing the PVCS module name(s) and revisions in the Jira item.