PINpoint facilitates collaboration and eliminates misdirected communications, by ensuring that BlackBerry users have up-to-date contact information on their handhelds, including PIN#, cell phone#, position, etc.
PINpoint can also distribute contact information for Disaster Recovery and Continuity of Operations Plans, and it is a great communications enabler for when your corporate email systems are unavailable (e.g. to use pin-to-pin messaging).
PINpoint provides users with additional, BES-specific information not normally found in the BlackBerry address book, as well as information collected from your Corporate Directory (e.g. eDirectory or other LDAP compliant directories).