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If a customer says, "we can't afford your security products," ask if they can afford a data breach.
Today’s ‘mega’ data breaches now cost companies $392 million to recover from | ZDNet
When consumer PII is involved in a data breach, the cost increases....
The average cost of a "mega" data breach has risen astronomically over the past year and enterprise players impacted by such a security incident can expect to pay up to $392 million.