Customer Story: Novitnie Obladnania LLC



Deploy an IT solution to monitor the Internet and detect intellectual property infringements.

Intellectual property protection

A recent report by the Organization for Economic Cooperation and Development (OECD) and the European Union’s Intellectual Property Office (EUIPO) suggests the importation of counterfeit and pirated goods is rife.* According to the article, total global imports stood at US$17.9 trillion with the value of counterfeit and pirated goods at US$461 billion, a staggering 2.5 percent of world trade. U.S., Italian and French brands are the hardest hit with many of the proceeds going to organized crime. The report also suggests that fake goods account for 5 percent of imported European goods, with China being the worst offender.

Novitnie Obladnania researched the market to identify a business and technology partner that could deliver a highly scalable enterprise search and data analytics platform to monitor and detect IP violations on the Internet.

High-Volume processing capability

The IP protection solution developed by Novitnie Obladnania comprises six ProLiant DL380 Gen9 Servers, an 3PAR StoreServ Storage System, and two 5900 switches. The solution employs IDOL software as the Big Data analytics platform while Windows Server 2012 and Microsoft Hyper-V act as the operating system and virtualization platform respectively.

“IDOL is especially attractive as this enterprise search and data analytics engine monitors and processes high volumes of information in text, graphic, audio and video formats from the Internet,” continues Obukhova. “We are now in a position to offer customers an IP protection service.”

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