A little over two years ago, the introduction of the EU General Data Protection Regulation (GDPR) led to a flurry of activity in inboxes around the world, as companies capped off months or years of preparation for it by emailing their marketing newsletter subscriber lists to ask for permission to continue contacting people. After this very public-facing effort, however, things have not been anything like as quiet as it may seem to consumers. As has been widely noted, one after effect of the GDPR (alongside similar legislation like California’s CCPA) has been a wide-scale transformation of how information is managed in the enterprise.
Being responsible about data privacy will soon be central to modern businesses' larger social commitments. Read more