Virtual Microsoft Apps "not installed for current user"

I've tried to virtualize a few different microsoft office apps and am getting similar errors when trying to launch any of the executables.

For example with Office XP I am getting this error when launching the executable. "Microsoft excel has not been installed for the current user. Please run the setup and install the application."

I got a similar error with Project 2013 and Visio 2003. I know I am doing something wrong, just not sure what.