In the quest for greater insights that drive business outcomes, organizations in a variety of industries have been active in harnessing data in new and innovative ways. A good portion of this activity involves doing more with what is immediately available—the data that a business holds and operationalizes day to day.
Satellite data offers valuable insights for tracking macroeconomic indicators. Earth-observation satellites, like Sentinel-2 and Landsat 8, provide high-resolution optical imagery that allows for precise measurement of topographical information, aiding in urban growth analysis and sector-specific classification. Atmospheric satellites, such as Sentinel-5P and OCO-2, track pollutant levels in the atmosphere, enabling estimation of industrial production and real-time macroeconomic indicators. Radar satellites, like Sentinel-1, provide continuous observation even in adverse weather conditions, while thermal images from satellites like Landsat 8 and Sentinel 3 offer additional details on industrial activity. By utilizing satellite data, indicators related to urban growth, air pollution, water stress, and more can be developed, providing valuable macroeconomic and environmental insights for monitoring economic recovery and addressing ESG concerns.