It is difficult to find App Smax on mobile stores (Android / iOS).
People doesn't know that they have to find "Service Portal" to download our App. They usually search "SMAX".
I found this problem in Spain, we do demos an presales and speak about SMAX, and people save this name in their Mind, so... i think it would be interesting to add SMAX to the App name.
Something like... "SMAX - Service Portal".