Today in SMA-X we have to create a dedicated catalog offering for every language we offer when it comes to having the content (Description, user options, etc) in the specific language.
This is not scalable and demands a lot of overhead administration.
The idea is to support "parallel" fields per language per relevant field for all end user facing fields on one offering record. This could be similar to the language translation fields that are offered on the records tab when creating new custom fields.
The competition generally has this functionality.