Changing Sitescope display name (profile name) in BSM System Availability Manager (SAM)



I have a sitescope profile (Display Name) that I want to change because we moved the server from location.

What is the easiest way to do this?
Can it be changed on the BSM Database (BSM_MGMT schema?) or can it be changed directly from the BSM SAM interface?

I am using BSM 9.24