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Anonymous_User Absent Member.
Absent Member.
1033 views

Advertising

What do you guys and gals think is an effective
way to advertise to companies with less than
10 servers and maybe 20 desktops. My first thought
was TV but that's a budget buster. Radio?? I just don't
see companies in this category doing a lot of trade magazine
reading....Maybe PC World?




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14 Replies
Anonymous_User Absent Member.
Absent Member.

Re: Advertising

http://local.yahoo.com/ for a start

but if they have 10 servers with 20 desktops, whew!

-
"G of Borg" <G@collectiveAB1.com> wrote in message
news:wKFxj.5962$Ec7.4913@kovat.provo.novell.com...
> What do you guys and gals think is an effective
> way to advertise to companies with less than
> 10 servers and maybe 20 desktops. My first thought
> was TV but that's a budget buster. Radio?? I just don't
> see companies in this category doing a lot of trade magazine
> reading....Maybe PC World?
>
>
>
>



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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

what do they do? why does the number of computers and servers have to
do with how much they should spend on advertising...we have 140 PC and
9 Servers, whats up witht that...

--
"Moldy mildew, mother of mouthmuck, dangle and strangle to death." She
said.
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

G of Borg wrote:

> What do you guys and gals think is an effective
> way to advertise to companies with less than
> 10 servers and maybe 20 desktops. My first thought
> was TV but that's a budget buster. Radio?? I just don't
> see companies in this category doing a lot of trade magazine
> reading....Maybe PC World?


Local magazine / newspaper, radio and cold calling.
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

> what do they do? why does the number of computers and servers have to
> do with how much they should spend on advertising...


It's not so much how much do you spend on any group.
It is more of where are they most likely to see the ad so
that it is effective. Doesn't make sense to place ads
in CIO world when a tiny company likely may not even have a CIO.
It's just as likely to be the CFO that acts like a CIO
in which case it makes more sense to put the ad in
Accounting Journal or something like that. The ratio of
servers to PC's is not really relevant for this case other
than it might affect which people might be present in your office.
At a certain level you start warranting having a network/admin person
and potentially someone who is taking on the role of CIO in an active
fashion which opens a whole new set of potential marketing venues.
The trick is to get a balance. We would like to get at the group
that is on the cusp of making the transition.
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

Typical MS shop, perhaps?

Unlike Novell, one server, 1000 desktops...


"Keith V. Klenke" <abendorg@gmail.com> wrote in message
news:jVFxj.5971$Ec7.4425@kovat.provo.novell.com...
> http://local.yahoo.com/ for a start
>
> but if they have 10 servers with 20 desktops, whew!
>
> -
> "G of Borg" <G@collectiveAB1.com> wrote in message
> news:wKFxj.5962$Ec7.4913@kovat.provo.novell.com...
> > What do you guys and gals think is an effective
> > way to advertise to companies with less than
> > 10 servers and maybe 20 desktops. My first thought
> > was TV but that's a budget buster. Radio?? I just don't
> > see companies in this category doing a lot of trade magazine
> > reading....Maybe PC World?
> >
> >
> >
> >

>
>



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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

G of Borg wrote:

> What do you guys and gals think is an effective
> way to advertise to companies with less than
> 10 servers and maybe 20 desktops.


I heard the Internet is the wave of the future.

--
Joe
"Those of you who think you know everything are annoying to those of us
who do."
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

Wallgames.com wrote:

> Unlike Novell, one server, 1000 desktops...


I think you underestimated the # of desktops.

--
Joe
"Those of you who think you know everything are annoying to those of us
who do."
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

oh, I miss read...you were saying advertis TO..I get it...

--
"Moldy mildew, mother of mouthmuck, dangle and strangle to death." She
said.
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

>> What do you guys and gals think is an effective
>> way to advertise to companies with less than
>> 10 servers and maybe 20 desktops.

>
> I heard the Internet is the wave of the future.


Yes, but there is a lot of 'noise' and who pays attention
to the ads anyway? <g>
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

> http://local.yahoo.com/ for a start
>
> but if they have 10 servers with 20 desktops, whew!


We have found that companies typically run database and other
specialty servers in addition to file/print. Advanced small companies
often push up into the 5+ server space. I have only visited one location
that actually had 1 server. In extremely low budget/low tech operation you
could have 0 servers and 20 desktops everyone sharing a NAS device
or something crazy like MS file sharing. There are extremes at both ends.
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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

On Fri, 29 Feb 2008 16:20:43 +0000, G of Borg wrote:

> Yes, but there is a lot of 'noise' and who pays attention to the ads
> anyway? <g>


Actually, "advertisements" is a category in Websense and I've got that
blocked here. Helps to prevent some popups and possibly spyware stuff.

--
Joe
"Those of you who think you know everything are annoying to those of us who do."

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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

You might want to consider general business and hobby publications,
e.g., "Golf Digest", "Fishing", "Business Week", "Crain's", etc. If you
are looking for a presence with local businesses, check out
possibilities in local/regional business tabloids. One IT services
company around here sponsored the local NPR station's commuting drive
time business news show. Not all business decision-makers listen to Faux
News Radio when they drive or arrive early at the office.

G of Borg wrote:
> What do you guys and gals think is an effective
> way to advertise to companies with less than
> 10 servers and maybe 20 desktops. My first thought
> was TV but that's a budget buster. Radio?? I just don't
> see companies in this category doing a lot of trade magazine
> reading....Maybe PC World?
>
>
>
>

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Anonymous_User Absent Member.
Absent Member.

Re: Advertising

What about plastering yourself all over the "services" type websites like
http://www.onforce.com/? It might not be direct advertising, but that could
drive in some local business.

-
"G of Borg" <G@collectiveAB1.com> wrote in message
news:wKFxj.5962$Ec7.4913@kovat.provo.novell.com...
> What do you guys and gals think is an effective
> way to advertise to companies with less than
> 10 servers and maybe 20 desktops. My first thought
> was TV but that's a budget buster. Radio?? I just don't
> see companies in this category doing a lot of trade magazine
> reading....Maybe PC World?
>
>
>
>



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Highlighted
crashmaster18 Frequent Contributor.
Frequent Contributor.

Re: Advertising

Hi G,

I'd try to narrow my target market down a bit so you aren't wasting ad dollars. What types of small businesses would need your product/service the most? Try to figure out what the average demographic is for the decision maker at your typical "target" company. If google comes up empty, then most university Marketing Department Heads could probably point you to a recent study covering similar businesses that you are looking to sell to. If that's too much work for what you are doing, then you could try taking a look at Census numbers for the geographic markets you want to sell to. Whatever you do - try to figure out who your "typical" decision maker is. Is it an African American Female, Age 40 with two years college and 10 years owning their own business? Find whatever your "typical" decision maker reads, views, hears - and then develop an effective message that tells/sells your story...

Kevin Salisbury
Information Services Manager
*and*
AKA Marketing Weasel
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