Anonymous_User Absent Member.
Absent Member.

Re: Advertising

You might want to consider general business and hobby publications,
e.g., "Golf Digest", "Fishing", "Business Week", "Crain's", etc. If you
are looking for a presence with local businesses, check out
possibilities in local/regional business tabloids. One IT services
company around here sponsored the local NPR station's commuting drive
time business news show. Not all business decision-makers listen to Faux
News Radio when they drive or arrive early at the office.

G of Borg wrote:
> What do you guys and gals think is an effective
> way to advertise to companies with less than
> 10 servers and maybe 20 desktops. My first thought
> was TV but that's a budget buster. Radio?? I just don't
> see companies in this category doing a lot of trade magazine
> reading....Maybe PC World?
>
>
>
>

0 Likes
Anonymous_User Absent Member.
Absent Member.

Re: Advertising

What about plastering yourself all over the "services" type websites like
http://www.onforce.com/? It might not be direct advertising, but that could
drive in some local business.

-
"G of Borg" <G@collectiveAB1.com> wrote in message
news:wKFxj.5962$Ec7.4913@kovat.provo.novell.com...
> What do you guys and gals think is an effective
> way to advertise to companies with less than
> 10 servers and maybe 20 desktops. My first thought
> was TV but that's a budget buster. Radio?? I just don't
> see companies in this category doing a lot of trade magazine
> reading....Maybe PC World?
>
>
>
>



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crashmaster18 Frequent Contributor.
Frequent Contributor.

Re: Advertising

Hi G,

I'd try to narrow my target market down a bit so you aren't wasting ad dollars. What types of small businesses would need your product/service the most? Try to figure out what the average demographic is for the decision maker at your typical "target" company. If google comes up empty, then most university Marketing Department Heads could probably point you to a recent study covering similar businesses that you are looking to sell to. If that's too much work for what you are doing, then you could try taking a look at Census numbers for the geographic markets you want to sell to. Whatever you do - try to figure out who your "typical" decision maker is. Is it an African American Female, Age 40 with two years college and 10 years owning their own business? Find whatever your "typical" decision maker reads, views, hears - and then develop an effective message that tells/sells your story...

Kevin Salisbury
Information Services Manager
*and*
AKA Marketing Weasel
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