Anonymous_User Absent Member.
Absent Member.
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Meaningless rebranding

As many of you may have seen, the Sci Fi Channel is rebranding itself as
'Stfy'. Why change to a name that many are already pronouncing as "Siffy",
which sounds a lot like "iffy" to me?
http://www.cnn.com/2009/SHOWBIZ/TV/07/06/scifi.syfy.change/index.html
I hate to think about how much money the channel has spent to come up with
the new name.

Donald Albury
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19 Replies
shaunpond Absent Member.
Absent Member.

Re: Meaningless rebranding

Donald,

that's not the name you typed - maybe Freud has something to answer
for... 😉

--

Shaun Pond


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dzanre1 Absent Member.
Absent Member.

Re: Meaningless rebranding

Shaun Pond wrote:

> that's not the name you typed - maybe Freud has something to answer for...
> 😉


Yep - reminds me of a line from The Full Monty (which is the only time I had
heard it called that to be honest, Yanks don't use that word as a rule to
describe the situation <g>).

--
Danita
Novell Knowledge Partner
Time to upgrade to GW8!
http://www.caledonia.net/gw8upg.html
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shaunpond Absent Member.
Absent Member.

Re: Meaningless rebranding

Danita,

I like your euphemism 🙂

--

Shaun Pond


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dzanre1 Absent Member.
Absent Member.

Re: Meaningless rebranding

Shaun Pond wrote:

> I like your euphemism 🙂


heehee - my guess is we could skirt around this issue all morning.

--
Danita
Novell Knowledge Partner
Time to upgrade to GW8!
http://www.caledonia.net/gw8upg.html
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shaunpond Absent Member.
Absent Member.

Re: Meaningless rebranding

Danita,

http://www.imdb.com/title/tt1294172/quotes
search for Semillon

--

Shaun Pond


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Anonymous_User Absent Member.
Absent Member.

Re: Meaningless rebranding

<banging head on desk>

Donald Albury
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Knowledge Partner
Knowledge Partner

Re: Meaningless rebranding

You mean like:

Citrix MetaFrame to Citrix XenApp
or
NDS4NT -> NDS Corporate Edition ->Novell Account Management (NAM)
and now NAM means: Novell Access Manager

Although I still think the Citrix "XEN" thing has gone too far (let's throw XEN in front of everything to confuse them more as to which XEN we mean).

AUGH
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Anonymous_User Absent Member.
Absent Member.

Re: Meaningless rebranding

Oopps...I had a totally different pronunciation that made my hubby smile
wickedly.
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Anonymous_User Absent Member.
Absent Member.

Re: Meaningless rebranding

What I heard was that SciFi was not copyrightable.
Thus SyFy to solve the problem. Also I hear they
want to 'move away from the SciFi' heritage...uh...
yah that's smart...


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Anonymous_User Absent Member.
Absent Member.

Re: Meaningless rebranding

On Wed, 2009-07-08 at 18:47 +0000, GofBorg wrote:
> What I heard was that SciFi was not copyrightable.
> Thus SyFy to solve the problem. Also I hear they
> want to 'move away from the SciFi' heritage...uh...
> yah that's smart...


We want more Infomercials!!

They're sort of like Sci-Fi...



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Anonymous_User Absent Member.
Absent Member.

Re: Meaningless rebranding

GofBorg wrote:
> What I heard was that SciFi was not copyrightable.
> Thus SyFy to solve the problem.


That sounds suspicious; firstly a name is not copyrightable anyway,
only trademarkable, and secondly trademarks are domain-specific so they
could protect "SciFi as the name of a television channel" or whatever.

> Also I hear they
> want to 'move away from the SciFi' heritage...uh...
> yah that's smart...


Yeah, that's the one I heard a few months ago when they announced it.
"Only nerds and adolescent boys want to watch things called SciFi and
we want people who aren't nerds and adolescent boys watching instead,
so we'll call ourselves SyFy and trick people into watching SciFi that
way, woo!". Uhr, hmm.

--
Regards,
Ben A L Jemmett.
http://flatpack.microwavepizza.co.uk/
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Anonymous_User Absent Member.
Absent Member.

Re: Meaningless rebranding

I'd watch something called "Stir-Fry," I'm always keen for recipe ideas. 😉

Ben A L Jemmett wrote:
> GofBorg wrote:
>> What I heard was that SciFi was not copyrightable.
>> Thus SyFy to solve the problem.

>
> That sounds suspicious; firstly a name is not copyrightable anyway,
> only trademarkable, and secondly trademarks are domain-specific so they
> could protect "SciFi as the name of a television channel" or whatever.
>
>> Also I hear they
>> want to 'move away from the SciFi' heritage...uh...
>> yah that's smart...

>
> Yeah, that's the one I heard a few months ago when they announced it.
> "Only nerds and adolescent boys want to watch things called SciFi and
> we want people who aren't nerds and adolescent boys watching instead,
> so we'll call ourselves SyFy and trick people into watching SciFi that
> way, woo!". Uhr, hmm.
>

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Anonymous_User Absent Member.
Absent Member.

Re: Meaningless rebranding

On Wed, 08 Jul 2009 19:00:58 GMT, "Ben A L Jemmett"
<bal.jemmett@ukonline.co.uk> wrote:

>Yeah, that's the one I heard a few months ago when they announced it.
>"Only nerds and adolescent boys want to watch things called SciFi and
>we want people who aren't nerds and adolescent boys watching instead,
>so we'll call ourselves SyFy and trick people into watching SciFi that
>way, woo!". Uhr, hmm.


That sounds more like it. As has happened in other products, we seem to be
moving towards meaningless names for cable channels, as in Oxygen and Spike
TV (which they were able to keep in spite of Spike Lee's objections).

Donald Albury
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shaunpond Absent Member.
Absent Member.

Re: Meaningless rebranding

Donald,

the first one to change here was rebranded as "Dave"... and instead of
"Dave+1" for the repeat channel, it's called "Dave ja vu" 🙂

--

Shaun Pond


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